Description

The IEEE Women in Engineering (WIE) Student Branch Affinity Group of the Informatics Institute of Technology (IIT), in collaboration with the Unilever Sparks program, successfully conducted a personal branding workshop for undergraduates. The session was led by Ms. Shehara Gamage, Head of IT at Unilever, who provided valuable insights into the strategic development of a personal brand. Ms. Gamage's expertise was evident as she guided students through the process of building a compelling personal brand, emphasizing the importance of aligning one's online presence with career objectives. Her approach fostered a close and interactive environment, allowing for meaningful engagement and personalized feedback. The partnership with the Unilever Sparks program, which connects undergraduates with industry leaders, further enhanced the relevance of the workshop. Attendees left the session with a deeper understanding of personal branding and were well-equipped to apply these principles in their professional journeys. The workshop equipped students with the essential skills and knowledge to navigate the complexities of personal branding in today’s competitive industry.