Description

This first Phase 1 workshop of XELERATE’25 focused on equipping participants with the essential knowledge and tools to build strong brands and develop robust business models. Conducted by Mr. Amithe Gamage, a seasoned personal branding strategist and executive coach, the session explored the critical role of branding in differentiating businesses in competitive markets and how well-structured business models can ensure sustainable growth. Drawing from his extensive experience as Co-Founder of Brand The Pro and COO of Marspreneurs, Mr. Gamage shared actionable strategies for authentic brand positioning, effective communication, and value creation. The workshop also addressed practical approaches to aligning branding with business objectives, engaging target audiences, and fostering entrepreneurial resilience. Participants benefited from real-world examples and interactive discussions aimed at refining their own business concepts. Special Notes / Highlights In-depth discussion on the role of branding in entrepreneurship. Practical frameworks for building effective business models. Insights on personal branding for founders and startups. Interactive Q&A with real-world case studies.