HerVision Day 01: Introduction to Social Media and Digital Marketing

Description

The first day of HerVision was successfully conducted on 28th April 2026 at the Kotte Divisional Secretariat from 09:00 AM to 02.30 PM . This session primarily targeted women entrepreneurs who are beneficiaries of the Aswesuma welfare program , with the objective of introducing them to the opportunities available through digital platforms for business growth and development. The session focused on building fundamental digital literacy and creating awareness of how social media can be utilized as a cost-effective marketing tool. Participants were introduced to popular social media platforms and their potential for promoting products and services, reaching wider audiences, and engaging with customers. Practical guidance was provided on creating and managing social media business profiles, developing engaging content, and maintaining an effective online presence. In addition to social media fundamentals, the participants were introduced to basic digital marketing concepts, including branding, customer engagement, and online communication strategies. Interactive discussions and demonstrations enabled participants to understand how digital tools can be applied to support and expand their businesses. The successful completion of Phase 1 provided participants with a strong foundation in digital entrepreneurship, encouraging them to embrace modern marketing methods and utilize social media platforms to enhance their business visibility and competitiveness.